I was down on my knees today examining jars of honey when I saw this. The last time I had it was in 1903 when my Granny served it to me with warm milk and three sugars. I always wondered what it was.
Wikipedia: Camp Coffee is a glutinous brown substance which consists of water, sugar, 4% coffee essence, and 26% chicory essence. This is generally used as a substitute for coffee, by mixing with warm milk in much the same way as cocoa, but it is commonly found on baking aisles in supermarkets as it is also used as an ingredient in coffee cake and other confections.
I wonder how many bottles they sell in Waitrose, Norwich; it’s a bottom shelf product, next to whatever Certo is. We can say that much.