I’m working on a long essay / short book about the psychology of hero worship in males and as such I’ve been writing about the Jam and as further such – and in the way I have – I had to go checking the spelling of Bruce Foxton (I knew the second vowel was an o really, but once I’d typed it as an e I’d sewn the seed of doubt). One of the images that google threw up on the front page of the search was as below. Aesthetic considerations aside for one moment, they just look too bloody prissy to wear, don’t they? However, I have to confess that I did own a pair of Jam bowling shoes and I believe that they, too, started out au blanc though after they had conveyed me on a lengthy hitch hike round Europe including sleeping in the gutters of Bari they brushed up somewhat less Persil Washes Whiter.
Bruce Foxton has follow ex-Jam member Paul Weller into the world of fashion, working with Original Ikon to produce the Bruce Foxton shoe.
Original Ikon will be selling the special edition Bruce Foxton styled shoe this spring to coincide with the partial Jam reformation (with Rick Buckler as From The Jam). The shoe is a four eyelet Gibson with light punch detail across the vamp and toe. The upper is pure white, full grain leather, with black and white checkerboard calf linings, finished off with contrast black stitch detail.
Bruce’s signature is laser etched onto the white sole and each pair will be limited and numbered, sold in a cloth shoe bag and in a ‘luxury shoebox’. You’ll also get a photo of Bruce on the current tour thrown in. Price? No details as yet.